NUBAYIN Brand Kit Version 1.0 · Locked 8 November 2026

Tokens

One source, two themes

Cinema is kohl, for what we show: film, music and title acts. Reading is gypsum, for what we explain. Cinema is the default; set data-theme="reading" on any element to switch the role tokens inside it.

<link rel="stylesheet" href="system/tokens.css">
<link rel="stylesheet" href="system/base.css">
<script src="system/nubayin.js"></script>

<body data-theme="reading">   <!-- or leave it on Cinema -->
  <section data-theme="cinema">…</section>

Colour roles

Use the roles, not the ramps. Lāzaward is only ever accent, focus, point or one drench band per page: never a button fill, a glow or a gradient.

TokenCinemaReadingUse
--canvas#0B0F13#F2F4F6Page ground. Cinema is kohl-950, for what we show (film, music, title acts). Reading is gypsum, for what we explain (about, press, credits, long text).
--surface#13161B#FBFCFDPanels, cards and bands set one step off the canvas.
--raised#1B2025#FBFCFDMenus and anything above a surface. Never a shadow: the system has none.
--rule#292E34#D5D8DBHairlines and 1px dividers. Decorative only: a control border uses text-3, which meets 3:1.
--text#F2F4F6#0B0F13Primary text on canvas, surface and raised (at least 14.88:1 on cinema, 17.44:1 on reading).
--text-2#BABEC3#43484FSecondary text and lead paragraphs on canvas, surface and raised (at least 8.78:1 cinema, 8.36:1 reading).
--text-3#9A9FA5#5E646BMetadata, captions, eyebrows and control borders on canvas, surface and raised (at least 6.15:1 cinema, 5.42:1 reading).
--accent#8CBAF0#2561A5Links only (lāzaward). Text on canvas, surface and raised (at least 8.12:1 cinema, 5.72:1 reading). Never a fill.
--accent-strong#B4D4F9#1B4D88Link hover and pressed text. Never a fill.
--focus#639BDF#2561A5Keyboard focus: a solid 2px ring with a 3px offset, on every surface (at least 5.69:1 cinema, 5.72:1 reading).
--point#639BDF#2561A5The mark's point and the harakat of the two-colour lockup. Lāzaward marks what has been made clear: it never fills a button, never glows, never forms a gradient.
--drench#2561A5One studio moment per page at most: a full-bleed lāzaward-600 band. Text on it is on-drench (5.72:1).
--on-drench#F2F4F6Text and the one-colour mark on a drench band.
--success#83D494#137738Product surfaces only (forms, players, newsletter), always with a word or icon. Text on canvas and on success-tint (at least 8.83:1 cinema, 4.98:1 reading).
--success-tint#102816#E5F5E7Background behind success messages.
--warning#EDB161#905C01Product surfaces only (forms, players, newsletter), always with a word or icon. Text on canvas and on warning-tint (at least 8.45:1 cinema, 4.95:1 reading).
--warning-tint#2F1E06#FBEEDEBackground behind warning messages.
--danger#FFA196#A04038Product surfaces only (forms, players, newsletter), always with a word or icon. Text on canvas and on danger-tint (at least 8.32:1 cinema, 5.57:1 reading).
--danger-tint#341916#FFEBE8Background behind danger messages.

Kohl and lāzaward

Kohl is a 14-step neutral tinted toward galena blue-grey; gypsum is kohl-50. Lāzaward is built on the lapis stone. Reach for the ramps only through the roles above.

--kohl-1000#06080B
--kohl-950#0B0F13
--kohl-900#13161B
--kohl-850#1B2025
--kohl-800#292E34
--kohl-700#43484F
--kohl-600#5E646B
--kohl-500#7B8187
--kohl-400#9A9FA5
--kohl-300#BABEC3
--kohl-200#D5D8DB
--kohl-100#E6E8EB
--kohl-50#F2F4F6
--kohl-0#FBFCFD
--lazaward-950#091931
--lazaward-900#0F294C
--lazaward-800#143A6A
--lazaward-700#1B4D88
--lazaward-600#2561A5
--lazaward-500#3E7CC5
--lazaward-400#639BDF
--lazaward-300#8CBAF0
--lazaward-200#B4D4F9
--lazaward-100#D9EAFD
--lazaward-50#EEF6FE

Type

--font-display "Kufam", "Noto Kufi Arabic", system-ui, sans-serif
--font-text "Noto Serif", "Noto Naskh Arabic", Georgia, serif
--font-arabic "Noto Naskh Arabic", "Noto Serif", Georgia, serif

display-xl144px / 0.95 · 400 · -0.02emThe meeting title and title cards. On screens it is clamp(56px, 11vw, 144px).

We make clear

display-l72px / 0.98 · 400 · -0.02emSection openers and posters. On screens clamp(44px, 6vw, 72px).

A Quiet Return

title39px / 1.1 · 400 · -0.015emPage and card titles.

Show the work first

heading25px / 1.2 · 500 · -0.005emSubsections.

Title acts

label14px / 1.2 · 500 · 0.02emButtons and controls.

Watch the film

eyebrow12px / 1.3 · 500 · 0.12emSet in uppercase in text-3, with the point beside it.

NOW SHOWING

credit14px / 1.5 · 400Film credits: the role in Kufam italic, the name in Kufam 500.

Directed by

lede21px / 1.55 · 400Opening paragraphs, in text-2.

A studio named we make clear should reveal, not decorate.

body17px / 1.6 · 400Reading text, at most 65 characters a line.

Faces are lit, and the light has a source.

caption13px / 1.5 · 400 · 0.015emCaptions and small print, in Kufam, in text-3.

Photograph: Amman, 2026

ar-display161px / 1.4 · 500Arabic beside display-xl: 1.12 times the Latin size, line height 1.4 so the harakat clear. Never letter-spaced.

نُبَيِّن

ar-title44px / 1.4 · 500Arabic beside title.

نُبَيِّن

ar-body19px / 1.8 · 400Arabic reading text in Noto Naskh Arabic, 1.12 times body, line height 1.8. Written by a native writer, never machine-translated.

نُبَيِّن

Space

--space-14px
--space-28px
--space-312px
--space-416px
--space-524px
--space-632px
--space-748px
--space-864px
--space-996px
--space-10128px
--space-14pxHairline gaps.
--space-28pxTight stacks.
--space-312pxLabel to field.
--space-416pxMinimum side gutter on phones.
--space-524pxCard padding.
--space-632pxBetween groups.
--space-748pxBetween blocks.
--space-864pxSection padding on phones.
--space-996pxSection padding on laptops.
--space-10128pxHero padding.
--section-gap136pxThe largest section gap. On screens clamp(64px, 10vw, 136px).
--radius-00Every corner, everywhere: frames are sharp cuts.
--radius-avatar50%Social avatar crops only. Nothing else is round.

Motion

--dur-fast120msHover and press.
--dur-state200msState changes.
--dur-layout320msLayout changes and the dots toggle.
--dur-reveal480msThe focus pull. Up to 700ms on a hero.
--ease-outcubic-bezier(0, 0, 0.2, 1)Things arriving.
--ease-incubic-bezier(0.4, 0, 1, 1)Things leaving.
--ease-revealcubic-bezier(0.2, 0, 0, 1)The focus pull.

Frames

--frame-scope 2.39 / 1
Heroes and title cards.
--frame-wide 16 / 9
Video and stills.
--frame-poster 2 / 3
Posters and key art.
--frame-portrait 4 / 5
Portraits and social posts.