NUBAYIN Brand Kit Version 1.0 · Locked 8 November 2026

Guide · 05

Motion and sound

Pull, then point

One gesture for the whole studio, on screen and in film.

  1. What is revealed (a hero title, the mark, a title act’s image) starts at blur(14px) and 0.6 opacity.
  2. It resolves to sharp over dur-reveal (480ms, up to 700ms on a hero) with ease-reveal, once, on first entry.
  3. During the pull its lāzaward point is absent: the rhombus in the mark, the harakat in نُبَيِّن, the eyebrow marker.
  4. When the pull ends, the point appears as a hard cut. No fade, no scale.

Everyone reads “something clicked into place”. An Arab reader reads “the dot landed”.

Build it once. One .nb-reveal class animates filter and opacity only, with animation-fill-mode: both, so the page never shifts. On animationend, add .is-clear to the element, which shows its .nb-point parts. Under prefers-reduced-motion: reduce, render the final frame with no animation and no flash.

Never: a loop, a pull scrubbed by scrolling, blur resting as a texture, a mark that assembles, rotates or draws itself, parallax.

Token Value Use
dur-fast 120ms Hover, press, focus
dur-state 200ms State changes
dur-layout 320ms Layout changes, the dots toggle
dur-reveal 480ms The pull (700ms on a hero)
ease-out cubic-bezier(0, 0, 0.2, 1) Arriving
ease-in cubic-bezier(0.4, 0, 1, 1) Leaving
ease-reveal cubic-bezier(0.2, 0, 0, 1) The pull

The studio ident

2.6 seconds, before every NUBAYIN film. Recorded by real people in a real room. It never plays on an artist’s video: there the artist’s own sound leads, and NUBAYIN’s label strip sits silently at the foot of the artist’s end card (K9).

Time Picture Sound
0.0 to 1.8s The mark on kohl, soft, its point absent Five to seven singers hum one open vowel, starting a few cents apart and meeting in true unison: the “we” of نُبَيِّن
1.1 to 1.8s The pull, 700ms The voices converge
1.8s Sharp The voices stop together on a clean cut
1.95s The point lands, a hard cut One dry sound: a small piece of raw lapis set down on slate, recorded close
2.6s Cut to the film Silence

Audio spec: WAV, 48 kHz, 24-bit; −18 LUFS integrated, −3 dBTP; 100ms of room tone at each end. Deliver the master, a 1.0-second “stone only” short for NUBAYIN’s own social end cards, and a silent picture version. One room, one pair of microphones, no added reverb, no tuning, no stacking of one voice. Credit the singers by name.

Never synthesised, never a cloned or AI voice, never a sample library. Web pages never autoplay it.

The player

No autoplay with sound. Captions on by default where the audience asks for them, a transcript link on every film and track, and visible keyboard focus on every control. Captions use the Subtitles card’s style.