Guide · 11
Decisions
The record. A later decision wins over an earlier one.
Locked as version 1.0 on 8 November 2026. Every change after the lock is a new decision, numbered and dated here.
Foundation decisions, approved 8 November 2026
| # | Decision | Status |
|---|---|---|
| D1 | Palette: kohl, gypsum and lāzaward, with the lāzaward rule | Approved |
| D2 | Type: Kufam for display; Noto Serif and Noto Naskh Arabic for reading | Approved |
| D3 | The mark: ن as an open book on a 10-unit grid, with a rhombic point (round 2, option A) | Approved |
| D4 | The names: NUBAYIN and نُبَيِّن at equal weight, harakat in lāzaward | Approved |
| D5 | Title acts: each title brings its own palette inside the studio frame | Approved |
| D6 | Imagery and motion: faces are lit; the focus pull is the one signature motion | Approved |
| D7 | Retire the v0.1 site language and the AI avatars | Approved |
Kit decisions, 8 November 2026
| # | Decision | Status |
|---|---|---|
| K1 | Pull, then point: the point lands as a hard cut after the focus pull | Approved |
| K2 | The frame bar: 44px, kohl-1000, Kufam 500 at 11px, +0.14em |
Approved |
| K3 | The reader layer: an “Everyone” and “Arab reader” switch on brand surfaces | Approved |
| K4 | The native-review stamp on every Arabic string | Approved |
| K5 | Straight-cut media glyphs on the mark’s grid, no icon library | Approved |
| K6 | The studio ident (picture and audio spec, real singers) | Approved |
| K7 | The first shot list | Redrafted with GPT-6.1 Terra Pro; awaiting review |
| K8 | The label: NUBAYIN owns or licenses XPRSHUN’s recordings and is the ℗ label. Rules that protect people bind everyone on the label (consent and credit, captions, AI disclosed); style and voice rules bind NUBAYIN’s own surfaces; an artist’s released work appears as released; the religious-text ruling governs the studio’s voice | Approved |
| K9 | The label seam: the line for a person, one catalogue number across every medium, the artist’s sound leading on video with NUBAYIN’s strip silent on the end card, the house edition, an Artists page | Approved |
Rulings, 8 November 2026
- The second root is everyone: specific enough for Arabs, open to everyone else.
- No religious text on any surface, and the faith is never named.
- The general audience comes first, Arab audiences second.
- English leads on public surfaces; Arabic is written by a native writer, never machine-translated; right-to-left gets equal care.
- A native reader on the team signed off نبين, بنين, يبين and their glosses.
- The house line is “We make clear”, kept open: no full stop in display, completed in running text, a full stop only on the last line of a sequence (see the Studio platform section).
Still open
- The first shot list (K7): awaiting review before the first shoot.
- In XPRSHUN’s own repository: the platform notes still list the releases on Discogs as “Not On Label (XPRSHUN Self-released)”, and two of the four apps keep v0.1 names (Signals, Void Radio) that both systems now ban. They change there.
- The drawn wordmark: Latin and Arabic lettering by an Arabic type designer.
- The first real stills and footage, so that plates can step back.
- The ident recording session with real singers.
- Native review of the Arabic interface strings in this kit (marked “awaiting native review”).